Unlike current generative AI tools alone, Role Plays (ABAs) replicate real-world scenarios, challenging students to apply their knowledge and skills in a controlled, risk-free environment. Discover how McGraw Hill’s range of Application-Based Activity (ABAs) simulations can bridge the gap between theoretical concepts and real-world scenarios, boosting critical thinking and better preparing students for their future careers in marketing. This series will provide practical strategies and ideas to elevate your teaching and connect students with real-world challenges.
