Learn how technology, particularly AI, is key to retail’s survival and offers significant advantages in adapting to changing market demands. Author and marketing professor Dr. Dhruv Grewal explores the evolving retail landscape, including the reasons customers still visit stores and how to shape exceptional customer experiences. We’ll discuss best practices for the classroom and how the changes in industry are impacting skills needed from students starting their careers in retail marketing positions today! Dr. Dhruv Grewal is a distinguished professor of Marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.
